Jem and the Holograms (2015) – Pulled from Theaters??

Hey sorry for the long time away. School and life has been hectic, but it has calmed down a bit for me to return back to what I love. That being said let’s get on with this.

Basic Summary – Teenager Jerrica (Aubrey Peeples) is an extremely shy but talented singer-songwriter whose dreams of stardom come true when she forms the group Jem and the Holograms. Other members include her younger sister Kimber (Stefanie Scott) on keyboards, drummer Shana (Aurora Perrineau) and bassist Aja (Hayley Kiyoko). With help from Rio (Ryan Guzman), the son of the CEO (Juliette Lewis) of Starlight Music, the four young band members find their own voice while taking the world by storm.

I have NO interest in seeing this film at this time. So take this as a discussion or a review I’m neutral at this point. (It’s posted in both categories) Instead I’m focusing on the decision by Universal to pull this film from theaters only after 2 weeks of showing. The critics reviews really hit the point home with the failure of the film . . .

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Not only that – but the film has barely made any money. From its small budget of $5 million (without marketing and promotion costs added), it debuted with only $1.3 million and over the 2 weeks it has only grossed a total amount of $2.2 million dollars. Now usually I would do a summary of how this film went wrong, but honestly it really didn’t do much wrong except it didn’t know how to reach both target audiences.

The original concept derived from the 80s cartoon Jem. 

Where they actually have holograms for some of the characters. Let’s keep that in mind – HOLOGRAMS. Yeah Hollywood I see where you were going with the concept, but when the band is called Jem and the Holograms, YOU BETTER KEEP THE HOLOGRAMS!!! In addition, this idea worked in the cartoon because there was more freedom to work with. It used the idea of alter-ego with Jem and Jerrica; however, that is basically lost in the film. Also it is all over the place with its plot – like one minute you are focused with the band, next you are figuring more out about the father, and the love situation.  I don’t know…I think this film would have been better off not being made. But to give it something positive – it does have an amazing soundtrack which should be checked out.



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